Client: Walnut in collaboration with Peanuts studio
Walnut created a platform that allows sales teams to customize interactive demos
and collect valuable insights about team performance.
Our goal was to create a video that would be fun, light, and humorous to explain all about the product.
Walnut created a platform that allows sales teams to customize interactive demos
and collect valuable insights about team performance.
Our goal was to create a video that would be fun, light, and humorous to explain all about the product.
The first step was to define the Walnut guy, a sad salesman trying hard to build his own presentation with shady tools.
Gandalf, his sidekick cat, has a cynical outlook and portrays a wizard in the video.
Gandalf, his sidekick cat, has a cynical outlook and portrays a wizard in the video.
We then moved to the Storyboarding stage, where we decided what would appear in each frame. The guidelines were to keep it interesting, humorous, and have a nonsense vibe alongside imagery from the platform and fun typography.
Cartoonish-vector style was chosen for the video's design, which is based on all sorts of famous memes.
Credits to the people in Peanuts studio that made it happen:
Art direction: Noa Shpinat
Production: Hila Zax
Sound: Eytan krief
Animation: Alina Fomin
Script: Emmanuel Cohen (Walnut)
Art direction: Noa Shpinat
Production: Hila Zax
Sound: Eytan krief
Animation: Alina Fomin
Script: Emmanuel Cohen (Walnut)
![](https://cdn.myportfolio.com/5317546d-fb13-4d80-85dd-2c4462469f84/c192682a-332f-4930-8860-af264391c8ee_rw_1920.png?h=b1c5a041db317fdd784d3be9d42a9024)
![](https://cdn.myportfolio.com/5317546d-fb13-4d80-85dd-2c4462469f84/a4e01b13-3642-4f71-85c1-4d6e890b84b7_rw_1920.png?h=bfa0caf88ec3f094dfd5352b0dee6cdd)
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![](https://cdn.myportfolio.com/5317546d-fb13-4d80-85dd-2c4462469f84/2f4f214f-d594-41aa-9c66-479de8c80d5e_rw_1920.png?h=f545060140ee09b5123f210ebf54095e)
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![](https://cdn.myportfolio.com/5317546d-fb13-4d80-85dd-2c4462469f84/bd6c5e13-e54f-44b2-bd9c-5076ad568713_rw_3840.png?h=aeba92ad7321cdea9a0bb4c1a393e48b)