Client: Walnut in collaboration with Peanuts studio
Walnut created a platform that allows sales teams to customize interactive demos
and collect valuable insights about team performance.
Our goal was to create a video that would be fun, light, and humorous to explain all about the product.
Walnut created a platform that allows sales teams to customize interactive demos
and collect valuable insights about team performance.
Our goal was to create a video that would be fun, light, and humorous to explain all about the product.
The first step was to define the Walnut guy, a sad salesman trying hard to build his own presentation with shady tools.
Gandalf, his sidekick cat, has a cynical outlook and portrays a wizard in the video.
Gandalf, his sidekick cat, has a cynical outlook and portrays a wizard in the video.
We then moved to the Storyboarding stage, where we decided what would appear in each frame. The guidelines were to keep it interesting, humorous, and have a nonsense vibe alongside imagery from the platform and fun typography.
Cartoonish-vector style was chosen for the video's design, which is based on all sorts of famous memes.
Credits to the people in Peanuts studio that made it happen:
Art direction: Noa Shpinat
Production: Hila Zax
Sound: Eytan krief
Animation: Alina Fomin
Script: Emmanuel Cohen (Walnut)
Art direction: Noa Shpinat
Production: Hila Zax
Sound: Eytan krief
Animation: Alina Fomin
Script: Emmanuel Cohen (Walnut)
