Client: Reut Melovani is a micro-copy writer and UX designer
Reut wanted a fun doodly logo with her face, that will complement the doodly design style she chose to have on her website.
During the process of developing this logo, I mainly focused on Reut's facial features and searched for her boldest characteristics. I decided that her hair was her boldest feature, and while creating sketches of it, something surprising happened- We discovered that her signature curly hair in my illustration style closely resembled handwritten Hebrew letters, and as Reut's occupation mainly involves writing, this was a winning combination.
Reut wanted a fun doodly logo with her face, that will complement the doodly design style she chose to have on her website.
During the process of developing this logo, I mainly focused on Reut's facial features and searched for her boldest characteristics. I decided that her hair was her boldest feature, and while creating sketches of it, something surprising happened- We discovered that her signature curly hair in my illustration style closely resembled handwritten Hebrew letters, and as Reut's occupation mainly involves writing, this was a winning combination.
![](https://cdn.myportfolio.com/5317546d-fb13-4d80-85dd-2c4462469f84/dd356080-b0bb-4693-b10c-720b721ec750_rw_1200.png?h=eb2b0cd61821d6faee0efac7c1d3a970)
I made her hair and curls the most prominent part of the logo, which makes it unique and recognizable. I also created a few alternates of the logo with a variety of facial expressions so Reut could use it for different applications.
![](https://cdn.myportfolio.com/5317546d-fb13-4d80-85dd-2c4462469f84/21af2e34-3e5a-4ef4-9a99-1e1eb510a262_rw_1200.png?h=aa3eebdea5103b258c7f4afef723557b)