Client: The National Insurance Institute via the Blanco ad agency
The National Insurance Institute (NII) is a governmental organization in Israel.
The NII supplies varying levels of support in situations that qualify for Social Security payouts such as unemployment benefits, disability benefits, maternity allowance, other benefit payments, and more.
The NII supplies varying levels of support in situations that qualify for Social Security payouts such as unemployment benefits, disability benefits, maternity allowance, other benefit payments, and more.
The goal was to make new information regarding the social rights of employees and grants related to the Corona period more accessible using comics, and publish them to be shared and viewed on social networks. The comic medium creates a sense of lightness and humor and is surprising for readers who expect information from the NII to be delivered as ‘dry’
and technical text. I aimed to make the textual content easy to comprehend and also attract social media users’ eyes through prominent visual content.
and technical text. I aimed to make the textual content easy to comprehend and also attract social media users’ eyes through prominent visual content.
