The client: Wrong Project, a community based publishing platform.
The goal: Logo design - simple and friendly with a fun aspect.
Behind the scenes: I started off with a cactus ghost that evolved into a chill dinosaur ghost with alternates - several graphical adaptations corresponding to different occupations in the tech industry. For example a dinosaur with a palette for a designer, a dinosaur with a hoodie for a programmer, a dino with a pencil for a copywriter, etc. This way a larger variety of people from different fields in tech could relate to the logo and the brand.
Sketches:
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