The client: Reut Malovani is a micro-copy writer and UX designer
The goal: Reut wanted a fun doodly logo with her face, that will complement the doodly design style she chose to have in her website.
Behind the scenes: During the process of developing this logo I mainly focused on Reut's facial features and was searching for her boldest characteristic. I decided that her hair is her boldest feature, and while creating sketches of it, something surprising happened. We discovered that her signature curly hair in my illustration style closely resembled handwritten Hebrew letters, and as Reut's occupation mostly involves writing, this was a winning combination.
Therefore I made her hair and curls the most prominent part of the logo, which makes it unique and recognizable.
I also created a few alternates of the logo with a variety of facial expressions so Reut could use it for different applications.