Client: Rosh Ha’ayin municipality
The goal: Raise teenagers’ awareness so they can help a friend (or themselves) who might be in an abusive relationship, through sharing this postcard digitally and physically. The postcard also provides contact details of where to turn for help.
Behind the scenes: The design and illustration of these danger signals was challenging. I had to take complex descriptions of observable behaviour of a relationship that can signify a violent, possessive and dangerous connection, and distill them into simple, striking and communicative depictions.
The postcards were to be distributed in high schools and were shared on the municipality’s facebook page and local online community discussions/groups.