The goal: Iris Gersten is a graphic designer specializing in branding, digital, and print design. Iris wanted a logo that could work as a signature, a t-shirt, 
a stand-alone piece of art and also convey her energy and creativity for her professional website. 
Behind the scenes: Throughout the working process I took a lot of inspiration from the forms of street graffiti typography. The logo was made using a combination of handwritten typography and some illustrated elements with street art influences.
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