The client: Iris Gersten, freelance graphic designer
The goal: Iris Gersten is a graphic designer specializing in branding, digital, and print design. Iris wanted a logo that could work as a signature, a t-shirt,
a stand-alone piece of art and also convey her energy and creativity for her professional website.
a stand-alone piece of art and also convey her energy and creativity for her professional website.
Behind the scenes: Throughout the working process I took a lot of inspiration from the forms of street graffiti typography. The logo was made using a combination of handwritten typography and some illustrated elements with street art influences.
Sketches:
