The goal: Jessica Barzilay-Land is a naturopath, working with her patients on a variety of wellness aspects such as nutrition, overall well-being and a healthy lifestyle.
The goal for this project was to convey the tips and information she creates for her wellness-minded audience (comprised of new, existing and prospective clients) on social media, all delivered in an engaging, attractive, communicative and clear format.
Behind the scenes: After some brainstorming, we came up with a repeatable format including a main shape to reinforce the subject of the comic and a color scheme connected to the topic, for example pink for the post about self-compassion.
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